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Reese's Take 5

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Reese's Take 5
Cross section of the bar
A sweet and salty candy bar with pretzels, peanut butter, peanuts, and caramel coated in milk chocolate.
Product typeChocolate Bar
OwnerThe Hershey Company
Produced byHershey
CountryUnited States
IntroducedDecember 2004; 20 years ago (December 2004)
Related brandsReese's Peanut Butter Cups
Ambassador(s)Milton Hershey
TaglineThe Best Bar You've Never Heard Of.
Everything You Love, Like Nothing You've Ever Tasted.
Websitehersheyland.com/take5

Reese's Take 5 is a candy bar that was released by The Hershey Company in December 2004. The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5.[1]

The "5" in the name refers to the combination of five ingredients: chocolate, peanuts, caramel, peanut butter, and pretzels. This unique combination of ingredients earned Reese's Take 5 top honors in the 2019 LA Times official candy bar power rankings.[2] The Take5 was known as Max 5 in Canada, was discontinued, and was then returned in Canada in the fall of 2020, under the name "Oh Henry Level Up."[3]

Product changes

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Although continuously producing the Take 5 using the original ingredients, The Hershey Company also produced several variations of the Take 5 after its initial release in 2004:

  • Chocolate Cookie – Substitutes a chocolate cookie to replace the pretzel
  • Marshmallow (limited edition) – Substitutes a marshmallow creme to replace the caramel
  • Peanut butter – Has a peanut butter coating instead of milk chocolate
  • White chocolate – Has a white chocolate coating instead of milk chocolate

The wrappers for these Take 5 variations show the ingredient substitutions.[4]

At the beginning of 2016, Hershey partnered with a panel of "diverse millennial-aged students" to design a new wrapper and logo for the candy as part of a comeback campaign. (Advertising for Take 5 had been cut in 2011, due to Hershey struggling to find the best way to market the brand.) The new wrapper had a black background with ringed gray stripes and a new lime green logo. According to Take 5's brand manager, the new marketing campaign would focus on targeting millennials. The brand also used Twitter, Facebook, and Tumblr to revitalize its name.[5]

In June 2019, the candy was renamed to Reese's Take 5 and underwent a packaging change, with the primary color of the package changing from black to orange[6] Also in June 2019, Hershey released that the ingredient peanut butter in TAKE5 has always been Reese's Peanut Butter.[7]

Reese's Take 5 is sold as Reese's Overload in the UK[8]

Formulation changes

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Take 5 often included cocoa butter, a fat derived from the cocoa bean; however, manufacturing changes were considered as the price for cocoa butter increased from $4,000 to $8,100 per ton in 2008.[9] Staple products such as the Reese's peanut butter cups and Hershey's Kisses were not affected by the price change, but other products from the manufacturer saw a change in their composition when cocoa butter was substituted with cheaper ingredients, such as vegetable and sesame seed oil.[10]

Nutrition information

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In September 2016, Hershey led the SmartLabel initiative,[11] becoming the first brand to adopt the Grocery Manufacturers Association's consumer-transparent packaging standard.[12]

Take 5 Candy Bar Packaging with Ingredients

One serving of Reese's Take 5 chocolate bar contains the following:[13]

  • 210 calories,
  • Total Fat 11g
    • Saturated fat 5g
    • Trans fat 0g
  • Cholesterol 0g
  • Total Carbohydrate 26g
    • Dietary fiber 1g
    • Total sugars 18g
      • includes 17g added sugar
  • Protein 3g
  • Vitamin D 0.1mcg
  • Calcium 30mg
  • Iron 1.2mg
  • Potassium 120mg

Records

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On January 31, 2020, the Hershey Company made a gigantic Take 5 chocolate bar that weighs 5,943 pounds. This bar holds the Guinness World Record for largest chocolate nut bar[14] with the size measurements being 9 by 5.5 by 2 feet.[15]

References

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  1. ^ "REESE'S TAKE 5 Bars | REESE'S". www.hersheys.com.
  2. ^ "The official candy bar power rankings". Los Angeles Times. June 11, 2019.
  3. ^ "Pop Gunning: Bring the Take 5 to Canada". Popgunning.blogspot.com. 30 March 2010. Retrieved 19 July 2018.
  4. ^ "Hershey's - Take5 candy bar wrappers - 2005-2009". February 3, 2010 – via Flickr.
  5. ^ Kate Taylor (2016-01-20). "Hershey is relaunching a cult classic that has been called 'most undervalued brand in the world'". Business Insider. Retrieved 21 March 2016.
  6. ^ "Take5 candy bar becomes Reese's Take5 as treat changes wrapper, name". Fox News. 2019-06-20. Retrieved 2020-03-24.
  7. ^ "Hershey's Take5 Candy Bar Is Officially a Reese's Product". Food & Wine.
  8. ^ "Reese's Overload (Co-Op) by @Cinabar".
  9. ^ Alice Gomstyn (September 2, 2008). "Chocolate Lovers Pained by Candy Changes". ABC News. Retrieved 23 June 2012.
  10. ^ Laura T. Coffey (2008-09-19). "Chocoholics sour on new Hershey's formula". MSNBC News. Archived from the original on 2011-06-06. Retrieved 23 June 2012.
  11. ^ "Hershey leads SmartLabel initiative". Packaging World. September 29, 2016.
  12. ^ "Hershey first brand to adopt new GMA SmartLabel". Food Dive.
  13. ^ "TAKE 5 - Candy Bar - SmartLabel™". smartlabel.hersheys.com.
  14. ^ "Largest chocolate nut bar". Guinness World Records. Retrieved 21 February 2020.
  15. ^ "Hershey's world-record 5,943-pound Reese's Take5 bar surpasses Mars' gigantic Snickers". Lancaster Online. Retrieved 21 February 2020.
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